Hello! I’m Ofentse Rapakgadi (formerly known as ‘Ofentse Olunloyo’), an ambitious young woman with big dreams and a master plan for becoming a successful business leader and entrepreneur. Currently, I’m a marketing executive, digital entrepreneur and business strategist, specialising in digital marketing, including search engine, social media, content and email marketing. In the past 11 years, I’ve successfully used my expertise in digital marketing, data analytics, problem-solving, and strategic marketing to drive qualified leads, conversions and engagement in industries like education, recruitment, property and e-commerce.

I hold a Master of Business Administration (MBA), as well as a Bachelor of Philosophy Honours degree, and a Bachelor of Commerce degree (University of Pretoria), both in marketing management. I previously pursued a doctoral degree (for what feels like ‘too long’), during which I co-authored an article for The Conversation Africa for those doctoral studies, and it got me a TV news interview on Newzroom Africa and a couple of digital and print news features. Want to know more? Feel free to stalk my LinkedIn Profile. 

On a personal note, I spent all my childhood in the township. In fact, I was born in Ga-Rankuwa and raised in Mmakaunyana and Soshanguve. Growing up in Soshanguve, I didn’t quite fit in ’cause I preferred to spend my weekends at the public library and reserved my evenings for studying, reading for leisure and writing poetry. My personality didn’t earn me any street credit or friends until high school, where being ‘the smart girl’ was actually cool. I’ve been married to my books since I was 10 years old, and it paid off big time in 2008 when  I completed my Grade 12 with 6 distinctions, 2 bursaries and several awards.

I’ve always dreamt of making it to the big time and making a big difference in the world. My journey hasn’t been easy, but it’s been worthwhile. If my story resonates with you, read the inspiration blog; it’s designed for ambitious women with big dreams.