On 21 September 2015, I published a LinkedIn article titled The 8 Sins Of Social Media Marketing (Part 1), wherein I highlighted 4 social media marketing dont’s or sins. Today, I finally made time to write the remaining 4 sins of social media marketing, better late than never right? Let’s dive in.
Sin #5 – Hiring or assigning the wrong people to manage your social media marketing
“Take a risk and keep testing, because what works today [might not] work tomorrow, but what worked yesterday [might] work again.” – Amrita Sahasrabudhe
Amrita hit the nail on the head there – digital marketing is synonymous with complexity and constant change. It is complex enough to keep you on your toes and changes often enough to keep you preoccupied with the latest updates head to toe.
This year, I had the honour of attending the IAB Digital Summit – Digital Marketing Summit – and I’ve decided to reduce my experience into a three-part blog series. In this part of the series, I will take you through my key takeaways from speakers, Jessy Severins and Alexandra Salomon.
The 21 October 2015 was my 24th birthday and to celebrate that day, I chosen to share a selection of top 24 digital marketing tips – hopefully these tips will help you. For the sake of time, I chosen to only highlight a few key elements that make-up digital marketing.
With over 1.44 billion monthly active users, Facebook is the leading social media platform. It is therefore no surprise that marketers worldwide invest a lot of time into growing their Facebook pages. As a Digital Marketer, it is important to keep up with the latest social media platform updates so here are 7 Facebook features you probably didn’t know existed.