On 21 September 2015, I published a LinkedIn article titled The 8 Sins Of Social Media Marketing (Part 1), wherein I highlighted 4 social media marketing dont’s or sins. Today, I finally made time to write the remaining 4 sins of social media marketing, better late than never right? Let’s dive in.
Sin #5 – Hiring or assigning the wrong people to manage your social media marketing
“Take a risk and keep testing, because what works today [might not] work tomorrow, but what worked yesterday [might] work again.” – Amrita Sahasrabudhe
Amrita hit the nail on the head there – digital marketing is synonymous with complexity and constant change. It is complex enough to keep you on your toes and changes often enough to keep you preoccupied with the latest updates head to toe.
